Influencer: The New Science of Leading Change Author: | Language: English | ISBN:
B00I0I55EA | Format: EPUB
Influencer: The New Science of Leading Change Description
Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence.
From the best-selling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking audiobook that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process - including robust strategies for making change inevitable in your personal life, your business, and your world.
- Audible Audio Edition
- Listening Length: 8 hours and 9 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: McGraw-Hill Education
- Audible.com Release Date: January 23, 2014
- Language: English
- ASIN: B00I0I55EA
There are lots of books on influence and change - this is certainly amongst the better ones. The authors have developed a simple yet effective model for influencing change by looking at what successful change leaders have done around the world.
The book is engaging. Short cases and stories from people who have made significant social, business and personal change have been used to illustrate and demonstrate the effectiveness of the model. I particularly liked the way the stories are seamlessly integrated within the text to demonstrate key points. There are also numerous short cases separately boxed at appropriate points to read immediately or later.
At the heart of the success of this book is the focus on behaviour - what successful leaders do to influence others. This makes it particularly easy for the reader to see how he or she could also apply these behaviours in their own situation.
The book is well set out in two parts. Part One sets up the context for the model - what leaders do to successfully influence change. Part Two then goes on to describe the influence model - the six sources leaders need to tap into.
The section on Structural Motivation - Change Their Economy (one of the six sources), was especially well handled. Basically this section is about extrinsic rewards and their usefulness (or otherwise). The use of rewards (particularly extrinsic) as a motivator has been written about by many authors. Some say they work, others say they should be avoided as people are inherently intrinsically motivated. In fact when introducing the topic, the authors themselves suggest "We're about to step on dangerous ground". However, my fears were soon allayed when they continued with "In a well balanced change effort, rewards come third.
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